Market Research

Using the list that was created in the previous step, you will now analyze each submarket in order to prioritize the markets. (Marketing)

Markets

• The size in dollars and growth rate of each individual submarket

(Can be found in magazine journal articles, snippets from research reports, and other marketing resources, and usually look into the future for about 5 years)

• Your sales market share percentage of each sub market
• Profitability of each sub market via your products
• Porters 5 forces analysis on each sub market (constraints on profitability)
• SWOT analysis of each sub market versus your company
• SWOT analysis of each department of your company versus each sub market
• Who are all of the companies (potential customers) in each of these sub markets
• Who are the strategic customers (potential customers) in each of these sub markets