Marketing plan

1. Understand how many leads it takes to meet revenue targets, the formula is

Revenue goal (-) reoccurring revenue = number of leads needed (X) average annual revenue per customer (X) average closing % of your sales reps

Then solve for number of leads needed to achieve revenue goal (do this for each submarket, then the total will be the overall objective) (marketing)

2. Develop strategies to capitalize on opportunities or threats from the PEST analysis. (Marketing)
3. Are your strengths consistent with internal analysis, 3 general strategies, customer analysis, internal processes and submarkets? (Marketing)
4. Prioritize submarkets based on profitability, market share, market size, and overall competitiveness. (Marketing)
5. Prioritize weaknesses to fix based on internal analysis, 3 general strategies, customer analysis, and external market analysis.
6. Develop marketing strategies to limit Porter’s five forces (constraints on profitability) to gain an advantage over the competition. (Marketing)
7. Develop marketing and sales strategies to target strategic customers in sub markets. (Marketing)
8. Marketing messages are then your strengths (marketing)
9. Marketing brand message is a combination of strengths and your 3 general strategies from Michael Porter
   (how you compete, marketing)
10. Target competitors to put out of business, focus on their customers. (Marketing)
11. Input on a calendar the deadlines for fixing each weakness, major and minor objectives, and strategies to achieve these objectives.
12. Determine how your competitors are going to react, then develop strategies to thwart those reactions
    (Be proactive, marketing)

The more efficiently you use resources versus your competitors, overtime it will allow an amazing competitive advantage. (Marketing)

Do this analysis annually, and over time you will destroy your competitors. It is the ultimate marketing plan.